Correct Answer : Option (B) - Royal Enfield
Royal Enfield and the United Nations Educational, Scientific and Cultural Organisation (UNESCO) have joined hands to promote and safeguard the Intangible Cultural Heritage of India, beginning with the Himalayas.
The programme is curated as an experiential and creative showcase of the Intangible Cultural Heritage (ICH) practices in the Western Himalayas and the North Eastern region. This includes an exhibition, panel discussions, film screenings, performances and lecture-demonstrations.
The four-day programme will see eminent artists, designers, chefs, mixologists, musicians, actors, photographers and luminaries of the social development sector such as Adil Hussain, Peter D'Ascoli, Sonam Dubal, Rita Banerji, Mallika Virdi and Tsewang Namgail, Yangdup Lama, Nilza Wangmo and Anumitra Ghosh.
Siddhartha Lal, Managing Director and Chief Executive Officer (CEO) of Eicher Motors (parent company of Royal Enfield) said, "The Himalayas is the spiritual home for Royal Enfield and we are very excited to partner with UNESCO to work towards building a sustainable future for this region.
With more members of our motorcycling community heading there, Royal Enfield is working in this iconic landscape to promote sustainable tourism and build resilient communities. Through this partnership, we aim to preserve and promote the culture, knowledge and traditions that are harmonious with fair and regenerative living and ensure that Himalayan communities are empowered to make decisions that support their resilience."
* The programme is curated as an experiential and creative showcase.
* Includes an exhibition, panel discussions, film screenings, performances.
The four-day programme will see eminent personalities..Source : Car and Bike