Correct Answer : Option (C) - Microsoft
Microsoft has become the first global Big Tech company to join the Open Network for Digital Commerce (ONDC), an Indian government initiative for developing a first-of-its-kind open network for digital commerce. The world’s second-largest technology firm intends to introduce social e-commerce via its app in the Indian market later this year.
ONDC is expected to open to the public in Bengaluru over the next fortnight as it enters into the next phase of the pilot for further fine-tuning before rollouts in other cities, according to a source in the know.
ONDC already has a large number of merchants from the city on the platform. While announcing its ONDC onboarding efforts, Microsoft said it plans to launch a shopping app for Indian consumers, along with their social circle, harnessing the open network to discover the best pricing among retailers and sellers.
* “The Indian e-commerce industry has tremendous growth potential in the next decade. Initiatives like ONDC can be a game-changer amid this boom. Their UPI-like network for digital commerce is a win-win for both buyers and sellers, as it will enable them to connect without dependency on any e-commerce solution.
* The network first began its pilot on 29th April 2022 in Delhi, Bengaluru, Coimbatore, Bhopal and Shillong and is in the process of adding more cities before a nationwide launch.
* Platforms that have already integrated with ONDC include Paytm, Digiit, eSamudaay, Go Frugal, Growth Falcons, Seller App, Dunzo and Loadshare. And those in advanced stages of development with the network are Kotak, Phonepe, Snapdeal, Sonata, Ushop, Zoho EKart, Ship Rocket, and Bizom, among others.
Those that have shown interest include HDFC Bank, ICICI Bank, IDBI Bank, India Post, ITC store, Marico India, Nivea India, Samsung India Electronics, SBI Bank, Delhivery, and Airtel..Source : Business Standard